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Recent Posts

The first official photos of the next generation Picanto! 

Here are the first official photos of the next generation of Picanto which will offer a bolder, more mature and more self confident look. Completely redesigned and re-engineered, the new car has grown in overall length and wheelbase and is set to redefine its position as one of the most competitive vehicles in its segment. READ MORE 

Recent Posts


High-stiffness car body part employing hot stamping method 

The all-new Optima features high tensile car body parts produced using a hot stamping method that provides greater safety in the event of collisions, while at the same time reducing the vehicle's environmental footprint via decreased emissions and enhanced fuel efficiency. Hot stamping is a method used for making 150kgf ultra high tensile steel sheets.



Kia's Cultural Exchange Program 

Let me first begin by introducing myself  my name is Mark Scigliano and I work for Kia Canada. My current title is Advertising Services Specialist and I work on a variety of retail and brand-related projects including newspaper advertising, digital media and point-of-sale materials, to name a few. Back in July I was asked

November 19th, 2010

Optima's new seat technology for greater comfort

Conventional seats feature heating coils which warm up the seat. In some cars, the thickness and weight of the coils can feel bulky and problems can arise if the coils are damaged. These problems, though, are solved by the car seat with heat-emitting material. Optima?s heated seats employ a new technology that imprints an electricity-conducting



The Making of the Kia Sportage



Hello. Today, I'd like to introduce you to the story behind the creation of the ad for Kia's compact SUV, all-new Sportage.

As you would expect from one of Kia's most popular and volume seller, Sportage drew much attention in many parts of the world even before its launch. Unlike the Korean domestic ad which focused on Sportage's high-tech specifications, the latest ad we made puts the spotlight on styling.

Much effort went into coming up with a proposal that focuses on its design factor, such as the sleek and flowing design unique to the new Sportage and low chassis that conjures up an image of a coupe. In line with the recent highlight on city driving, we also tried to create an ad containing images that position Sportage as an urban SUV. The end result was Reflection.

An orange-colored Sportage races through a striking forest of buildings. As the Sportage zooms by, its reflection can be seen in various parts of the city. The eye-catching car is reflected in a puddle of water, a glass cup in an outdoor café, glass building walls, and everywhere else where reflections can be seen. The reflections linger even after the Sportage is gone as the beauty of the car's exterior leaves a everlasting impression.

After painting the town with its uncommon style, the orange Sportage scatters into beautiful rays of light and then turns white. Then, once again, it is off to paint the town with its unique style.

Some may think that reflection is a common theme, but few other motifs can be expressed with as much allure and mystery.

The ad was shot in the US city of Houston over four days. It has been airing in Africa and the Middle East since July. Soon, it will be shown in Central & South America and other regions. Here's hoping that new Sportage will give added momentum to Kia.